Advertising
The Pony Express newspaper offers both online and print advertising options for businesses. Ads are published on a two-week or monthly basis. We offer discounts for multiple issue and/or yearlong commitments. The money raised through advertising is used to support the Newspaper program at SAHS.
Click here to see the Advertising Media kit 2024-2025 for specific deadlines, publishing deadlines, and pricing.
New this year: Sponsorships! If you would like to sponsor a newspaper stand to support our journalists, click here!
Frequently Asked Questions
Q: How can I get a Media Kit/Contract?
A: You can download PDF of the Media Kit/Contract on this website or under the “Advertising Information” tab, fill out and sign the contract. You can return this by fax (651)351-8049, Mail: Attn: Pony Express Newspaper, 5701 Stillwater Blvd, Stillwater, MN55082 or via email: [email protected]
Q: Will I see my ad before it runs?
A: Typically, advertisements are submitted to us by the advertiser. If you would like us to create your ad for you, you are welcome to see a proof prior to publishing.
Q: When will I be billed for my advertisement?
A: Ideally the payment would be made before the ad runs in the issue, but we do send invoices within 3 business days of each release date.
Q: Can I send my ad to you as e-mail?
A: If it is attached to the e-mail as JPEG (preferred), TIFF, or PDF of no lower than 300 resolution. Use Media Kit for accurate scaling and sizing.
Q: What is your circulation?
A: Our print edition newspaper reaches out to over 2,000 students, faculty, and local businesses each month; our website, sahsponyexpress.com, averages more than a 1000 views per week.
Q: How often is the newspaper published?
A: New online content is posted weekly, and sometimes daily. The print edition is published 6 times per year, approximately every four weeks.
Q: When is the deadline for submitting my advertisement?
A: See Media Kit for both online and print deadlines.
Q: Who should I contact if I have any questions?
A: Any questions can be sent to [email protected]. Please include name, businesses, and preferred contact information. A student Advertising Editor will be in contact with you within 3 business days.
Q: Can I request which page my ad is on?
A: Ads cannot be placed on the front or back cover as well as any opinions or focus pages. Other than these exceptions, pages can be requested, however depending on the use of color or size of the ad, we will not guarantee ad placement.