Sweet! Delicious! Great combo! All of these words are used in the game play to describe the addictive game called Candy Crush.

Candy Crush was a game that came out April 12, 2012. This game is a variation of match-three games such as Bejeweled. Each level has a game board filled with differently colored candies, and might contain obstacles. These different colors include the red jellybean, the orange lozenge, the yellow lemon drop, green chiclets, the blue lollipop head, and the purple cluster. The basic move of this game is horizontally or vertically swapping the positions of two adjacent candies, to create sets of three (or more) candies of the same color.

With being one of the most popular games in the app store, people are worried if the game is too addictive.

According to Joshua Topolsky, Editor-in-Chief of The Verge, there are 4 elements slow and steady gameplay, very simple, freemium (which means that the game is offered for free but to gain more there is a payment involved) and finally the level of difficulty of it.

“Unlike a lot of mobile games that you play, it moves at a very slow pace and it’s very casual,” Topolsky said. “The game also rewards novice players, makes them feel like they’re achieving something so they can keep going, they get better, the game gets more difficult.”

Candy Crush has become one of the games that has increased in popularity from nothing to instantly famous overnight. With about 500 million players it is hard to deny the game’s popularity. With the popularity has come some negative affects. Not everyone likes the constant ads on their Facebook page to come play it, the television ads saying how fun it is or the best yet all of the Facebook friends sending you notifications.

According to Stuart Heritage “The game is all about constant positive reinforcement. There is even a man who shouts “Great!” whenever you do anything, for crying out loud. “Hey, he thinks I’m great!” you think to yourself 10 seconds in.”

The addicting thing about this is that we as humans love to get praised and what better way than through a game on the phone.

Recently Candy Crush trademarked the word candy on Jan. 15 stopping other impersonators of the game to gain popularity. Which begs the question is it right to trademark a word that is so well used?

Even though we analysis this game under a microscope it is honestly just a game of simplicity. Which begs the question….. Can I have an extra life?