Drommerhausen knows how to market marketing
November 25, 2013
“That’s what marketing is, it’s a little bit of everything. Marketing is everything, that’s what I tell my students. When you apply to college, you are marketing yourself. Same with applying for a job. I strongly believe that everyone utilizes marketing in some way or another during their lives,” said Drommerhausen.
Marketing teacher Debbie Drommerhausen is wearing shorts to school. Yes, it is Friday, but it is also November, and Drommerhausen is wearing shorts. Her only reasoning, “I just want to be comfortable. I don’t want to worry about what to wear.” Be wary of letting her wardrobe define her, however. Drommerhausen is always “on” as far as teaching goes.
Drommerhausen prefaces her interview with a quick, “I really don’t like to talk about myself,” and only starts after several promises that it would be speedy and painless. She pulls two desks from the back row of her 40-desk classroom— one for each year of teaching— and sits down, ready to pump out the interview during her study hour.
Drommerhausen is the sole member of the business department at Stillwater Area High School. She has a full schedule of students, and her classes are consistently filled to brim. She puts a heavy focus on ensuring that students are enjoying her class and realizing the importance marketing will have in their futures.
“That’s what marketing is, it’s a little bit of everything. Marketing is everything, that’s what I tell my students. When you apply to college, you are marketing yourself. Same with applying for a job. I strongly believe that everyone utilizes marketing in some way or another during their lives,” said Drommerhausen.
Students have to like Drommerhausen’s classes. Period. Otherwise she does not have any courses to teach. That is a downside to running a whole department alone, especially one composed entirely of elective classes.
“Teaching is a funny job, that way. You have to appeal to the masses, and try to get them all motivated,” said Drommerhausen. “They say ‘business is boring,’ but all they want to do is talk about their phones, new technology and all of that is business. They are sitting right in the middle of it, they just don’t realize it.”
Many teachers cannot even fathom instilling excitement and interest into teenagers the way Drommerhausen does. She makes a conscious effort to connect with every single one of her students on a personal level, and it seems to pay off.
“When I start the hour, I make small talk with, hopefully, all of them. I do love my students, I know it sounds weird, but I do,” said Drommerhausen. “I have my slogan, Everybody Love Everybody, and it has been on my board for six years. I treat everyone like my son or daughter.”
Drommerhausen puts a lot of her attention and energy into finding interesting and exciting things to pepper into her classes.
“We have a lot of speakers, two a month. I am part of BestPrep, and they help me provide these speakers. I’ve had people from 3M, the Minnesota state fair, Ecolab, Dairy Queen, Cargill, the list goes on and on. And every year it’s different. We even have a tour of Anderson Windows in May,” said Drommerhausen.
Of all her funky, exciting activities, the most popular, and arguably the most educational, is the stock market game.
“We do the stock market game for 14 weeks. The stock marketing game is really popular, kids love it. Parents love it, too. They love getting to talk to their kids about finances. It started out when some kids found the brochure in the pile of mail on my desk. They said, ‘let’s do this.’ I said, ‘I don’t know anything about this,’ and they said, ‘neither do we.’ So I told myself, ‘Why not?’ And now it is one of the biggest parts of my class. I have students and parents who call to make sure I am still doing the stock market game when they are enrolling, even,” said Drommerhausen.
Even the driest parts of Drommerhausen’s curriculum are intoxicating to students because she creates a strong business culture in her classroom.
“This is my passion. This is probably their first business class, and business is what runs the world. I always have CNBC on, and kids will look at it sometimes, check things out. We talk about things like twitter being public, things like that. Christmas I get all fired up, all those ads on TV. We talk about Christmas and football ads in here too. I remind people ‘sports is a business,’ there’s all that money in those sports,” said Drommerhausen.
It all boils down to this: Drommerhausen certainly knows how to market her marketing class.
Katie Markert • Jan 12, 2014 at 5:14 pm
Paul you are right on! Every year around class registration time the number one recommendation I hear from students is for marketing. I love the long, descriptive quotes, I think they really add to just how personable she really is. My favorite part however, is when you described her setting up for your interview, I think that showed a lot about her and it helped put in perspective the context of her answers.
Nick Brevitz • Nov 27, 2013 at 4:49 am
As a student of Ms. Drommerhausen in second hour, it was cool to see her get recognition for doing her job so well. She really makes the class engaging and interesting, and you did a great job of highlighting that. The stock market game is probably the one thing that consumes more time than any other in the class, so you did a really good job of highlighting that. I started to read this article because of Ms. D but I kept reading because you, like Ms. D, made marketing interesting. Nice job Paul
Emily Lodahl • Nov 26, 2013 at 3:58 am
This article really caught my attention because I was curious to find more about Ms. Drommerhausen and how she “markets marketing”. You did a fantastic job on the language and writing style and you used a variety of sophisticated and uncommon words such as intoxicating, funky, driest and boils. The way that Ms. Drommerhausen speaks kept my attention and made me want to read more! I think your article covered what marketing is very well because of the overview description of the class and what it consists of throughout the year. Great job!
Kelly Roehrig • Nov 25, 2013 at 1:55 pm
I have never met Ms. Drommerhausen before and after reading this article I really want to! She sounds so fun, while still managing to be a great teacher. The way you incorporated quotes throughout was a nice insight into who she was, I liked how you let her quotes write the article for you. Really nice job!