The Tweeting Bra

Olivia Novotny

Teens, adults and even some children have Twitter accounts to tweet about their daily lives, issues, meals or even to say a friendly hello. However, most would be confused the first time they have heard about the Twitter Bra.

The Twitter Bra was a creation by Nestle Fitness during Oct. for Breast Cancer Awareness Month. There is a sensor in the back of the bra and when it is unhooked a tweet is sent out to the followers for a reminder to check their breasts. This is to help women catch early signs of Breast Cancer and quickly treat it.

“I wear the bra to deliver a life saving message every time I take it off,” said Maria Bacodimou, a television host in Greece, in an interview with Discovery News.

This is not the only wearable tweeting device, there has been a belly band to alert a woman’s spouse when their baby kicks, or a device that tweets out when people have died. Although some think it weird that a bra tweets it helps send a friendly reminder to women to look for possible signs of Breast Cancer.

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Graphic by Clara Ilkka

“I think the best way to be reminded is with your regular check-ups and knowing why it is important to check,” said junior Cindy Prentice. “If you are well-informed on Breast Cancer and understand the importance of early diagnosis, then you just have to make this a priority.”

The problem that might occur with this is that with the celebrity host having wardrobe changes throughout the day. This then sends out the same tweet frequently as the day goes on. So like most would do is they would ignore the tweets or unfollow the bra on Twitter. However, this is just for a short two weeks period of time so it wouldn’t affect followers for very long.

“The Twitter Bra is a cool concept, but definitely has lots of cons,” said Prentice. “A tweet every time the bra is taken off could easily fill the Twitter page, which would be really annoying. I would probably stop following the Twitter Bra for that one reason.”

The Twitter Bra is interesting, but it is only used for a short period of time. Most of the followers for it are followers of Maria Bacodimou; so most of them would probably be Greek like Bacodimou. However, this is a good cause as it raises awareness for Breast Cancer, as well as training somes brains to get into the habit of checking for symptoms of Breast Cancer.