In recent decades, as fast food on the market has gone down in both price and natural content, a large chunk of Americans have fought the urge to conform to the ever-deteriorating health of the society that surrounds them. While the media is swarming to cover how McDonald’s and soda are endlessly awful for customers, relatively, the healthy fast food chains and healthy product names are being ignored.

Within the last year the popular juice company, Naked, has faced lawsuits that are threatening to strip them of every high esteem the public holds them for for their supposedly completely natural juice.

As more and more evidence is surfacing about the falsities that Naked have claimed in their advertising since 2007, claiming that their product contains all natural juice is looking more and more like a dastardly crime, one that can not be solved with reparations.

Though it may seem insignificant, to the vegan and vegetarian consumers who have been under the notion that they are fueling their body with completely natural fruits and vegetables, a few dollars back in their pocket is simply not enough to compensate for the emotional and physiological hit that the company is responsible for.

Various comments made on The Huffington Post’s article on the subject expressed the opinions of Naked Juice consumers.

User Rikker59 said, “Well, if it’s not of the earth, then it’s not ‘natural’. Why are they concerned that some degree of processing may negate all natural claims? Any degree of processing, other than physical (cleaning, peeling, etc), should deny use of ‘natural’.” User Aemish added, “I saw this on Fooducate and am switching from Naked Green Machine to Bolthouse Farms Green Goodness. At least they don’t use GMOs.”

The use of GMO’s (Genetically Modified Organisms) are just one of many claims to the bioengineered tampering that Naked has been charged with concocting their juice from. An article on the Nation Of Change website summarized the list of demeanors and their consequences for the company, stating, “While government agencies like the FDA keep stalling on demanding rigorous scientific testing of numerous questionable ingredients, GMO foods, and the correct labeling of such foods, PepsiCo has recently agreed to settle out of court for $9 million over a class action lawsuit that claimed ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items.”

The fact that Naked corporation completely repealed the word ‘natural’ from their products was a smart choice on the company’s part. Any other action to conserve sales could have backfired and maimed their public image further. The company was wrong to sell their product to consumers under false pretenses and consumers deserve to be reimbursed. Hopefully, the wrath that Naked has faced for this will be enough to frighten other huge corporations into marketing accurately, after all, the one’s paying for the product are the one’s who should know what they are buying.