On March 27, Taco Bell will release a new breakfast menu to rival McDonald’s. Stretching to 11 a.m., Taco Bell’s breakfast menu will run a half hour longer than McDonald’s. The menu is packed with new and unique dishes, and is now pulling in younger crowds and boosting popularity.

Taco Bell has been rising in the ranks of fast food restaurants, and has many unique meals such as the Doritos Locos Tacos. Taco Bell now serves breakfast and it has some interesting additions to its menu, such as the Waffle Taco.

“I think they’re going to find out that going into the breakfast business is not like what they’re accustomed to, in terms of marketing.” Kevin Newell, the U.S. Brand and Strategy Officer for McDonald’s, stated in an interview with csmonitor.

Taco Bell’s new breakfast menu includes new dishes such as the Waffle Taco; a waffle wrapped in a sausage patty or bacon with scrambled eggs and cheese, the A.M. Crunchwrap; scrambled eggs with hash browns, cheese and bacon wrapped in a tortilla, and the Bacon and Egg Burrito; which is bacon, scrambled eggs and cheese wrapped in a flour tortilla.

“We are actually starting to serve coffee for the first time as well!” said Brian Niccol, president of Taco Bell, in an interview with Dailymail.  “We’ll keep operations simple at the start, with drip coffee and plain mixers before expanding to specialty coffees like lattes.”

With the addition of a breakfast menu, Taco Bell is braced for much more work that will require training new workers along with the existing ones, hiring more staff to cover morning shifts and purchasing new equipment.

“Taco Bell is bringing this new menu and equipment to over 6000 United States locations,” Niccol said.

Taco Bell seems to have upped its game multiple times in the past few years; with the addition of the Doritos Locos Taco, and bringing Taco Bell up to a “strong number two” after McDonald’s.

This new menu could work out for the company, or it could become a failed attempt. Only time will tell, and with the piling competition of Starbucks and Subway coming out with breakfast menus as well.

“We don’t know what the future holds,” Niccol said, “but we hope that Taco Bell’s breakfast is met with open arms.”