As this upcoming election keeps heating up, celebrities’ roles in their political voice have never been more heard. Beyond the fake news and campaigns, celebrities want to be heard and seen. It is time to finally analyze how celebrities make their positive difference in politics.
People lean toward other people that they agree with in politics. Actress Jennifer Lawrence is supporting Harris because she says Harris will do whatever she can to protect reproductive rights.
“People kind of associate part of their identity with the brands (presidential candidates) that they like (agree with),” social studies teacher Wayne Perkins said.
Citizens like to fall to a side that agrees with them on a topic. Because of this people can act together on a subject to make a change.
Furthermore, people tend to stray away from others and preach their own voice. Singer Kid Rock is supporting Trump because he said he wants what is best for this country.
Also, when reacting to an issue it is important to be honest and connect with yourself before enacting to others. You have to do this before positively acting on a change to make a difference.
Celebrities/brands always try to speak/reach a certain group. But this does not mean they are accurate. 60% of 3,000 customers surveyed said they trust brands less when they use celebrity endorsements.
However, social studies teacher Matthew Bergquist said he thinks celebrity endorsements “have to connect with a certain group” for it to influence their beliefs.
Celebrities always try to enact a change. The only way they can do this is to find a group of people who will help them do this so they must target a specific group of people.
Celebrities have a large voice among society. Following Taylor Swift’s endorsement of Harris, 400,000+ people signed up to vote.
“The research is clear that there was an upkick of particularly young women voters in registration,” Bergquist said.
Celebrities always try to get citizens to vote. They do this with their influence on society. For example speeches to spread their beliefs and call for action.
Accordingly, older voters are the most reliable age group to vote statistically. Campaigns/endorsements mainly target the older 45-65+ age group because they have a lot more experience in voting.
“Those people have a lot of time on their hands. They have all the knowledge. They have a lot of money, and they will just vote statistically,” Bergquist said.
Because the campaigns and endorsements target this age group because they know they are more reliable than young adults or any other age group. This means they are trying to get their brand/company as far as possible so in order to do this they need to go to people they can depend on.
Finally, celebrities should endorse political candidates because their influence can inspire so many more people to vote and get involved with their own beliefs of this country Additionally, everyone should be educated on what changes they can help make or stop depending on what those particular citizens believe.